Meet The Team
LifeStock is a division of animal stewards international.
We have MANY people who give us the ability to bring these products to market but the three partners include Dr. Rob Franklin, Dr. Keith Latson and Rob "Robo" Hendrickson.
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Co-founder, Product Development & Giving Programs
Rob Franklin, DVM, DACVIM
Rob grew up in the Texas Hill Country west of Austin and developed a love for horses during his childhood years.
His family spent a year living overseas when he was 11 years old. Attending school and traveling extensively allowed him to develop a broader sense of the world, its societies, cultures, needs and various faiths.
After returning to Texas, Rob spent a summer in Wyoming working with horses. An influential, local ranch veterinarian inspired him to become a horse doctor.
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Co-founder & Operations
Keith Latson, DVM, DACVS
Keith was born at Fort Hood, Texas, the son of a career military officer and healthcare educator. He spent his childhood moving every 2-3 years from one corner of the United States to another, with a few years of European and Hawaiian living scattered in.
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Co-founder & Director of Marketing
Robo Hendrickson
Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.
Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'. -
Customer Happiness & Operations
Hilary Holsteen
Hilary's passion for horses all began at the age of seven when she took her first riding lesson. Since then she has turned her love for horses and passion for helping people into a lifelong career by founding an equine assisted therapy program.
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Retail Sales Influencer
Mike "Zig" Zeigler
Michael Zeigler, known by his friends and coworkers alike as “Zig”, grew up in Longview, Texas and his lifelong passion for the outdoors, business and livestock began to take shape at an early age.
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Senior Nutritionist
Amanda Bradbery, PhD
Amanda grew up in Chester, VA where she showed hunter horses and worked for local barns to help pay for training and horse show entry fees. This is where she grew a passion for learning about management and nutrition programs.
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Content Manager
Emily Dickson
Emily has been riding and showing horses since age 5 and working in the animal health industry in various capacities since age 12. Her wide range of experiences, from horse feed sales to research trial management to serving as an equine orthopedic tech, has given her an interesting perspective on the industry.
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Marketing
Jordan Overfield
Growing up in Colorado, Jordan was lucky enough to be raised around horses and cattle. Graduating from Colorado State University with an Agricultural Business Degree she gets to continues her love for the lifestyle.
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Sales Director, Companion Animal
Liz Wallace
Liz Wallace graduated from the University of Georgia with a BS in Zoology. She lives in Alpharetta, Georgia, with her two senior dogs, Buzzy and Rosemary. She is most grateful that her vocation allows her to fulfill her passion and purpose in life.
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Internet Development Manager
Anthony Baggett
Anthony grew up in Tupelo, Mississippi. (Yes, where Elvis was born). His childhood was shaped by a strong bond with his family, a love for playing music, and knack for math and science in school. His goal is to ensure FullBucket customers get the best shopping experience possible and to support the FullBucket team in delivering our best-in-class Animal Products.